Alex Fu is a Creative + Design Director based in Shanghai.

“Design Visionary With Global Influence”

Born in Hong Kong, Alex has cultivated an international perspective over his 20+ year career, guiding cross-cultural teams to design excellence.

Through immersive stints in Shanghai, Portland, and Tokyo, Alex has developed a nuanced understanding of diverse design sensibilities. Fluent in Cantonese, English, and with a grasp of Mandarin and Japanese, he seamlessly navigates global contexts.

Alex's deep appreciation for Asian subculture empowers him to infuse innovative narratives into his work. Whether reimagining products, shaping brand identities, or driving creative strategy, his global mindset yields transformative results that transcend borders.

As a versatile design leader, Alex consistently exceeds expectations, elevating the work of the teams he guides. For him, great design transcends culture, trend and time - it's about crafting experiences that inspire and unite people worldwide.